Your real estate website should do more than display your name, photo, and contact information.

It should help potential buyers and sellers get to know you, explore the communities you serve, search for properties, and feel confident about taking the next step toward working with you.

With the AGENTVIEW Agent Website, you can create a professional online presence that's connected to the same platform you use to manage your contacts, marketing, transactions, and client relationships.

Whether you're just starting your real estate career or looking to strengthen your existing business, your Agent Website gives you a place to build your brand and connect with future clients.

Make a Great First Impression

Before reaching out to a real estate agent, many buyers and sellers will look them up online.

Your Agent Website gives you an opportunity to introduce yourself and show potential clients what makes your business unique.

Through your website, visitors can learn about:

• Your Professional Background: Your experience, specialties, and approach to real estate.

• The Communities You Serve: The neighborhoods and markets where you work.

• Your Services: How you help buyers and sellers navigate their real estate journey.

• Client Testimonials: Experiences shared by people you've helped.

• Property Search: Available options for exploring homes.

• Helpful Resources: Information for buyers and sellers.

• How to Contact You: Ways to reach out when they're ready for assistance.

Instead of relying entirely on social media profiles or third-party websites, you can direct prospective clients to a website that represents your own business.

A Website That Works with Your Real Estate Business

One of the biggest advantages of the AGENTVIEW Agent Website is that it isn't a completely separate system.

Traditional website services often require agents to manage their website, CRM, marketing, and follow-up activities through different platforms.

AGENTVIEW brings these tools together in one environment.

Your website becomes part of your overall business workflow, helping you connect your online marketing efforts with the contacts and relationships you're building inside your CRM.

With Agent Website Pro, this connection goes further by making registered website visitor and property-search activity available through AGENTVIEW.

Make Your Website Your Own

Your website should reflect your personality, professional image, and the type of real estate business you're building.

The Agent Website Builder allows you to customize important parts of your website without needing coding or web development experience.

Depending on your membership, you can personalize:

• Website design and layout

• Colors and font styles

• Homepage images and messaging

• Your professional biography

• Mission statement

• Client testimonials

• Buyer and seller resources

• Property-search options

• Featured property displays

Example: If you specialize in helping first-time homebuyers, you might emphasize your experience guiding buyers through the purchasing process and provide resources that explain what to expect.

If your business focuses on luxury homes, you may prefer a more elegant website design that highlights your professional brand and property photography.

Your website can be customized to support the clients you want to reach.

Help Visitors Get to Know You

Real estate is a relationship-driven business.

A potential client might visit your website several times before deciding to contact you.

Your Agent Website gives them an opportunity to learn more about you during that process.

For example, a visitor might:

1. Discover your website through a social media post or referral.

2. Read your About Page to learn about your experience.

3. Review testimonials from previous clients.

4. Explore your property-search tools or real estate resources.

5. Contact you when they're ready to ask questions or discuss their plans.

Each section helps visitors become more familiar with your business.

The goal is to make your website a useful resource—not simply another place where your contact information appears.

Give Buyers a Place to Search for Homes

Property search is an important feature for agents who want to attract and engage prospective buyers.

AGENTVIEW provides different property-search options depending on your website membership.

Basic Agent Website

With the Basic website, you can connect a property-search service provided by your MLS, brokerage, or IDX company.

You can use:

• A third-party property-search URL

• A compatible MLS / IDX iframe

This allows you to offer property search through an existing provider.

Agent Website Pro

Agent Website Pro offers Integrated Property Search, which connects approved MLS listing data directly to your Agent Website.

Once the required MLS approval process is completed and the connection is activated, visitors can explore available MLS properties through your website.

This provides a more connected property-search experience and introduces additional features designed to help you engage prospective buyers.

Turn Website Visitors into New Opportunities

One of the most valuable capabilities of Agent Website Pro is its integration with your AGENTVIEW CRM.

Instead of simply sending visitors to a property-search page, your website can give buyers the ability to create accounts and interact with listings.

With Integrated Property Search, registered visitors can:

• Search available MLS properties

• View property details

• Save favorite properties

• Save property searches

• Receive listing alerts

• Request additional property information

• Request property showings

Their registration and available property activity can become part of the information accessible through AGENTVIEW.

Why is this helpful?

Imagine a potential buyer visits your website and starts searching for homes in Riverside.

They create an account, save several properties, and request more information about a home they're interested in.

With Agent Website Pro, that activity can give you valuable insight into the buyer's interests.

You can see which properties they've interacted with and use that information to guide a more relevant conversation.

Instead of reaching out without knowing what they might be looking for, you have additional context to help you provide useful assistance.

Connect Website Activity with Your Follow-Up

Capturing a new lead is only the beginning.

What matters is how you continue building that relationship.

Because Agent Website Pro is connected with AGENTVIEW, website activity can help support your existing contact management and follow-up process.

For example, a prospective buyer might:

1. Visit your Agent Website.

2. Search for homes in their preferred area.

3. Register for a website account.

4. Save properties they're interested in.

5. Become a contact in your AGENTVIEW CRM.

6. Generate property activity that provides additional insight into their interests.

7. Create opportunities for you to follow up with more relevant information.

AGENTVIEW features such as TouchBase Recommendations can also help identify follow-up opportunities using information available throughout the platform.

This creates a more connected experience:

Website Visitor → Lead → Contact → Follow-Up → Client

Your website becomes another way to develop relationships with potential buyers rather than just a place to display property information.

Understanding Basic and Agent Website Pro

AGENTVIEW provides one Website Builder for both Basic and Pro members.

You won't need to learn a completely different website management system if you decide to upgrade.

Basic Agent Website

Provides the essential tools for creating a professional real estate website, including:

• Classic website design

• Homepage customization

• About Page

• Client testimonials

• Buyer and seller resources

• Third-party property-search options

Agent Website Pro

Expands your website with additional features, including:

• Multiple professional website designs

• Additional color and font schemes

• Custom navigation menu ordering

• Advanced featured property display controls

• Integrated MLS property search, subject to approval

• Registered website user accounts

• Saved properties and searches

• Property activity and information requests

Some features in the Website Builder are identified with a Pro label.

If you're using Basic, you may see these options listed even though they aren't available with your current membership.

Good to Know: Upgrading to Agent Website Pro doesn't require you to start over. Your existing website content remains in place, and the additional features become available within the same Website Builder.

Your Website Can Grow with Your Business

You don't need to build the perfect website on your first day.

Start with the information that matters most:

• Who you are

• Where you work

• The clients you help

• Your professional experience

• Your contact information

• What makes your approach to real estate different

From there, you can continue improving your website.

As your business grows, you might add new client testimonials, update your branding, improve your homepage, promote new properties, or expand your property-search capabilities.

You can return to the Agent Website Builder whenever you need to make changes.

Getting Started with Your Agent Website

Ready to begin building your website?

From your AGENTVIEW account, select My Agent Website to open the Agent Website Builder.

The builder organizes your website into seven main sections:

1. Web Design: Customize the appearance and style of your website.

2. Home Page: Create your main website message and choose your homepage background.

3. About Page: Introduce yourself and tell visitors about your experience.

4. Testimonials: Share feedback from previous clients.

5. Property Search: Set up the property-search experience available with your membership.

6. Featured Listings: Manage how property Landing Pages are displayed on your website.

7. User Accounts: With Agent Website Pro, review registered visitors and available property activity.

You can work through these sections one at a time and use Preview My Website to see how your website looks to visitors.

For more detailed instructions, explore our Agent Website support guides covering website design, homepage customization, testimonials, property search, and Integrated MLS connections.

Make Your Website Part of Your Business

Your Agent Website is more than an online business card.

It's a place where prospective clients can discover your business, explore real estate, and begin building a relationship with you.

And because it's part of AGENTVIEW, your website can work alongside your contact management, marketing, and follow-up tools.

Quick Tip: Once you've created your website, include its link in your email signature, business cards, social media profiles, and other marketing materials. This gives potential clients a convenient place to learn more about you and connect with your real estate business.

The more useful and welcoming your website becomes, the more opportunities you create to turn online interest into meaningful client relationships.