Your Agent Website is an important part of your real estate business. It's where potential buyers and sellers can learn more about you, explore properties, and connect with you when they're ready to take the next step.

With the AGENTVIEW Agent Website Builder, you can create and manage your website without needing any coding or website development experience.

Everything is organized into easy-to-use sections, allowing you to personalize your website, showcase your services, and keep your information up to date as your business grows.

Step 1: Open Your Agent Website Builder

1. From the left navigation menu, click My Agent Website.

2. Your Agent Website Builder will open.

3. Use the tabs across the top to explore the different areas of your website.

You'll find seven main sections:

• Web Design

• Home Page

• About Page

• Testimonials

• Property Search

• Featured Listings

• User Accounts

Each section controls a different part of your website.

You'll also find Preview My Website near the top of the builder, allowing you to see how your website looks to visitors.

1. Web Design – Personalize Your Website

The Web Design section controls the overall appearance of your Agent Website.

This is where you can choose a website design that reflects your professional style and helps create a consistent experience for visitors.

Basic Agent Website

Basic members have access to the Classic Agent Website design, which offers a clean, professional layout for displaying your business information, property search, and other website content.

Agent Website Pro

Pro members can choose from additional website designs and customization options, including:

• Website Designs: Choose from layouts such as Modern Agent, Luxury Real Estate, Neighborhood Expert, Listing Focused, and Personal Brand.

• Color Schemes: Select colors that complement your brokerage or personal branding.

• Font Schemes: Choose typography styles that reflect your website's appearance.

• Custom Menu Order: Arrange your website navigation so visitors can easily find the pages most important to your business.

For example, if your business focuses on luxury properties, you might choose the Luxury Real Estate design with a darker color scheme.

If you're a neighborhood specialist, the Neighborhood Expert design may better reflect your local expertise.

Good to Know: You can change your website design later without recreating your existing website content.

2. Home Page – Make a Great First Impression

Your Home Page is often the first thing visitors see when they arrive at your website.

This section allows you to customize the main message and appearance of your homepage.

You can manage:

• Website Background: Choose from supported background images or video options.

• Main Title: Create a headline that introduces your business or services.

• Main Subtitle: Add a supporting message that tells visitors what makes your services valuable.

• Rates Section: Control the available mortgage rate section.

• Office Map: Choose whether to display your office location on your homepage.

Example:

If you specialize in Riverside real estate, your homepage title might say:

"Helping You Find Your Place in Riverside"

Your subtitle could highlight your experience helping buyers and sellers navigate the local market.

Once you've made your changes, click Save Homepage Settings.

Quick Tip: Keep your homepage message simple and welcoming. Visitors should quickly understand who you are, where you work, and how you can help them.

3. About Page – Tell Your Story

Your About Page gives potential clients an opportunity to learn more about you before reaching out.

This section includes two important areas:

Mission Statement

Explain your approach to real estate and what clients can expect when working with you.

For example, you might highlight your commitment to honest communication, market knowledge, and personalized service.

About Me Content

Share your professional background, experience, specialties, and the communities you serve.

You can also use the content editor to format your information and add supported images, links, or video content.

When you're finished, click Save About Page Settings.

Quick Tip: Think of your About Page as a personal introduction. Write naturally, as though you're speaking with someone you're meeting for the first time.

4. Testimonials – Build Trust with Potential Clients

Client testimonials can help visitors feel more confident about choosing you as their real estate agent.

In the Testimonials tab, you can add feedback from clients you've previously worked with.

AGENTVIEW provides individual testimonial editors where you can enter and format client feedback.

Consider sharing testimonials that highlight:

• Your communication and responsiveness

• Your knowledge of the local market

• Your professionalism

• Your ability to guide clients through the process

• Your attention to detail and client service

Once you've entered your testimonials, click Save Testimonials.

Quick Tip: Short, genuine testimonials often work best. Choose feedback that describes a real client experience and obtain permission before publishing it.

5. Property Search – Help Buyers Find Homes

The Property Search section controls how visitors search for available properties through your Agent Website.

The available options depend on your membership.

Basic Agent Website

Basic members can connect an existing property-search service provided by their MLS, brokerage, or IDX provider.

Available connection options include:

• Third-Party URL: Direct visitors to an existing property-search webpage.

• MLS / IDX Iframe: Display a compatible property-search service within your Agent Website.

These options allow you to offer property search using an outside provider's system.

Agent Website Pro

Agent Website Pro provides Integrated Property Search, which connects approved MLS listing information directly with your website.

Once your MLS connection is approved and activated, visitors can:

• Search available MLS listings

• View property information and photos

• Create a website account

• Save favorite properties

• Save property searches

• Receive listing alerts

• Request property information or showings

This creates a more connected property-search experience and can make registered visitor activity available within AGENTVIEW.

Important: Integrated Property Search requires MLS approval before it can be activated.

If your MLS isn't connected yet, click Begin MLS Connection to start the approval process.

6. Featured Listings – Showcase Your Properties

Want to highlight your listings, promote upcoming open houses, or feature properties on your website?

The Featured Listings section connects your Agent Website with property Landing Pages you've created in AGENTVIEW.

These can include:

• Featured Listing pages

• New Listing pages

• Open House Landing Pages

You can create and manage these pages through the Landing Pages area of AGENTVIEW.

From the Featured Listings tab, click Manage Landing Pages to access your property marketing pages.

Additional Agent Website Pro Features

Pro members can control which property pages appear on their website and how they're displayed.

For example, you can:

• Choose which landing pages are displayed.

• Select properties to highlight in your Featured Listings showcase.

• Arrange the order in which featured properties appear.

After making your selections, click Save Display Settings.

Quick Tip: Keep your featured properties current. Updating your listing showcase helps visitors discover the properties you're actively promoting.

7. User Accounts – Understand Your Website Visitors

Available with Agent Website Pro.

With Integrated Property Search, your Agent Website can do more than display available homes.

Visitors can create website accounts, save properties, and interact with listings they're interested in.

The User Accounts section provides information about registered visitors and their property activity.

You can review information such as:

• Registered Users: Visitors who have created accounts on your website.

• Saved Properties: Homes visitors have saved.

• Property Views: Listings visitors have explored.

• Information Requests: Requests for additional property details.

• Showing Requests: Requests to view properties.

• Recent Activity: Available information about visitor engagement.

You can also click View Profile to review additional information about a registered website user.

Why Is This Helpful?

Imagine a buyer registers on your website and begins saving several homes in the same neighborhood.

That activity can help you better understand their interests and prepare for a more relevant follow-up conversation.

Instead of guessing what properties a lead might like, you can use available website activity to help guide your next steps.

Basic vs. Agent Website Pro

Both membership options use the same Agent Website Builder.

The main difference is the additional design, property-search, and visitor management features available with Pro.

Pro-only features are identified inside the builder, making it easy to see which additional tools are available.

Good to Know: Upgrading to Agent Website Pro doesn't require building a new website. Your existing information stays in place, and the additional features become available within the same builder.

Previewing and Saving Your Website

As you update your website, remember that each section has its own Save button.

Depending on the section, you may see options such as:

• Save Homepage Settings

• Save About Page Settings

• Save Testimonials

• Save Display Settings

• Save Menu Order

Make sure you save your changes before moving to another tab.

When you're ready to see how everything looks:

1. Click Preview My Website near the top of the builder.

2. Review your website as a visitor would see it.

3. Check your content, images, colors, and navigation.

4. If possible, review your website on a mobile phone as well.

Building Your Website One Step at a Time

You don't have to complete your entire Agent Website in one sitting.

If you're just getting started, we recommend following this order:

1. Web Design: Choose a design that matches your professional brand.

2. Home Page: Create a welcoming introduction for visitors.

3. About Page: Share your professional story and experience.

4. Testimonials: Add genuine feedback from previous clients.

5. Property Search: Configure the search experience available with your plan.

6. Featured Listings: Showcase the properties you're promoting.

7. User Accounts: If you're using Agent Website Pro, explore the activity available from registered visitors.

You can return to the Website Builder whenever you need to update your information, change your design, or promote new properties.

Quick Tip: Focus on getting your website's essential information in place first. A professional design, clear homepage message, and complete About Page can create a strong foundation. From there, continue adding features as your business grows.