Your Agent Website should do more than showcase properties. It should also help visitors get to know you.

Before contacting a real estate agent, many buyers and sellers want to understand who they're working with, what experience they bring, and how they treat their clients.

With AGENTVIEW's About Page and Testimonials, you can introduce yourself, share your approach to real estate, and highlight the experiences of people you've helped along the way.

Let's walk through how to personalize these sections of your website.

Step 1: Open Your About Page Settings

1. From the left navigation menu, select My Agent Website.

2. Open the Agent Website Builder.

3. Click the About Page tab.

You'll find two main sections:

• Mission Statement: Explain your commitment to your clients and what they can expect when working with you.

• About Me Content: Share your professional background, experience, and the communities you serve.

Although these sections work together, each serves a different purpose.

Step 2: Write Your Mission Statement

Your Mission Statement is an opportunity to tell potential clients what matters most to you as a real estate professional.

Think about how you want buyers and sellers to feel when working with you.

For example, you might highlight:

• Your commitment to honest communication

• Your knowledge of the local real estate market

• Your dedication to helping clients make informed decisions

• Your approach to guiding buyers and sellers through the process

• Your focus on building long-term relationships

Example Mission Statement:

"My goal is to make buying or selling a home a positive and rewarding experience. I believe in providing honest guidance, clear communication, and personalized service so every client feels confident throughout their real estate journey."

Your mission statement doesn't need to be long. A few meaningful sentences that reflect how you actually work with clients are often enough.

Customizing Your Content

The editor allows you to format your mission statement using tools such as:

• Bold and italic text

• Bullet points and lists

• Website links

• Images

• Video content

For example, you might include a short video introducing the community you serve or highlighting what makes your local market special.

Keep your formatting simple so visitors can easily read your message.

Step 3: Complete Your About Me Section

While your Mission Statement explains how you serve clients, your About Me section tells visitors who you are.

This is where you can introduce yourself and share what makes your real estate business unique.

Consider including:

• Your Experience: How long you've worked in real estate or your relevant professional background.

• Areas You Serve: The cities, neighborhoods, or communities you specialize in.

• Your Specialties: First-time buyers, sellers, investment properties, relocation, or other areas of expertise.

• Your Approach: How you communicate, guide, and support your clients.

• Your Story: What inspired you to become a real estate agent or what you enjoy most about helping people.

Example About Me Introduction:

"I'm a real estate professional serving Riverside and the surrounding communities. I enjoy helping buyers and sellers navigate the real estate process with confidence, whether they're purchasing their first home, upgrading to a larger property, or preparing to sell."

You can continue by sharing more about your experience, specialties, and the services you provide.

Quick Tip: Write your About Me section as though you're introducing yourself to someone at an open house. Keep it professional, but let your personality come through.

Step 4: Save and Preview Your About Page

Once you've completed your Mission Statement and About Me content:

1. Review your writing for accuracy and spelling.

2. Click Save About Page Settings at the bottom of the page.

3. Select Preview My Website to see how your About Page looks to visitors.

Take a moment to review the layout, spacing, and formatting.

Make sure your content is easy to read and accurately represents your business.

Step 5: Open Your Testimonials Settings

Now that visitors can learn more about you, let's add feedback from clients you've worked with.

1. Return to the Agent Website Builder.

2. Click the Testimonials tab.

3. You'll see the available testimonial editors.

AGENTVIEW currently provides three testimonial areas where you can enter feedback from previous clients.

Testimonials help potential buyers and sellers understand what it's like to work with you from another client's perspective.

Step 6: Add Your Client Testimonials

Choose testimonials that highlight positive experiences and specific qualities of your service.

For example, a strong testimonial might describe:

• How well you communicated during the transaction

• Your knowledge of the local market

• Your professionalism and responsiveness

• Your negotiation skills

• How you helped solve a challenging situation

• The support you provided throughout the buying or selling process

Example of a Buyer Testimonial:

"Working with our agent made buying our first home so much easier. Every question was answered, and we always knew what to expect throughout the process. We couldn't be happier with our experience!"

This is an example of the kind of feedback that can be useful. Only publish testimonials based on genuine client experiences, with any necessary permission.

Keep Testimonials Authentic

Whenever possible, use your client's actual words rather than rewriting their feedback into promotional language.

You can also identify the type of client when appropriate, such as Buyer or Seller, to provide additional context.

You don't need to publish personal information that the client hasn't agreed to share.

Step 7: Save and Review Your Testimonials

Once you've added your client feedback:

1. Review each testimonial for accuracy.

2. Keep the formatting clean and easy to read.

3. Click Save Testimonials at the bottom of the page.

4. Select Preview My Website to review how your testimonials appear.

Your saved testimonials will appear wherever your Agent Website design displays the testimonial section.

Keeping Your About Page and Testimonials Updated

Your real estate business will continue to grow, and your website should grow with it.

Consider reviewing these sections whenever you:

• Begin serving a new city or neighborhood

• Develop a new real estate specialty

• Gain additional professional experience

• Receive a new client testimonial

• Update your business branding or professional message

You don't need to rewrite your entire website every time something changes. Small updates can help keep your information fresh and relevant.

Tips for Making a Great First Impression

• Be Yourself: Write in a natural tone that reflects how you communicate with clients.

• Focus on Your Clients: Explain how your experience and approach can benefit buyers and sellers.

• Keep It Easy to Read: Use short paragraphs and avoid unnecessary formatting.

• Use Real Testimonials: Genuine feedback helps build credibility.

• Preview Your Changes: Always review your website after saving your content.

Quick Tip: If you're not sure where to start, ask yourself two questions: Why should someone choose me as their real estate agent? and What do I want clients to remember about working with me?

Your answers can help shape a Mission Statement and About Me section that feel genuine, professional, and welcoming.